News

LAS VEGAS, Nev. (Nov. 4, 2025) – RIGID Industries, an industry leader in off-road performance lighting, has debuted its all-new Phoenix Series at the 2025 SEMA Show. The high-performance lights launch a next-generation lineup designed for maximum light output, adaptability and control. Engineered from the ground up, the Phoenix Series ...

This year’s 2025 SEMA event was a milestone moment for RIGID Industries. From debuting our bold new brand identity to unveiling one of our most advanced lighting technology ever, and showcasing one of the wildest G-Wagon builds at the show, our team arrived in Las Vegas ready to make an impact. And thanks to the incredible support from the ...

Outdriving Your Lights? Not Anymore. When speed and precision matter most, you need a lighting system that doesn’t back down. The RIGID 360 Series Laser Edition is built for exactly that, delivering unmatched distance and clarity when the terrain gets fast and unpredictable. By combining RIGID’s patented Hybrid Optic technology with a laser ...

Rigid fires up the Sand Sports Super Show Thousands of sand-driving enthusiasts packed this year’s Sand Sports Super Show to check out the latest sand cars, UTVs, and trucks. Our team was on-site with fresh builds, live product demos, and plenty of time spent connecting with fellow off-road fans.   With shorter days just around the ...

RIGID x AR12Gaming: Taking Light Power to the Real World   RIGID x AR12Gaming: Taking Light Power to the Real World When the gaming world meets the off-road world, things get bright—literally. RIGID teamed up with YouTuber AR12Gaming (aka Nick) to take his love for virtual racing into the real world with a full-blown lighting ...

RIGID INDUSTRIES NAMES ANDY KROLL PRESIDENTKroll brings over two decades of experience in brand marketing and sales to his new leadership position at RIGID Industries.GILBERT, ARIZ. (Jan. 22, 2025) – RIGID Industries, an industry leader in off-road performance lighting, has just announced Andy Kroll will join the company as its new president. ...

The strategic partnership brings RIGID’s high-quality LED lighting solutions to a growing and enthusiastic overseas market   GILBERT, ARIZ. (May 9, 2024) – RIGID Industries, an industry leader in off-road performance lighting, has just announced a new partnership with its first official distributor in China. Partnering with ...

Rigid Industries Sweeps King of the Hammers Desert Challenge Rigid Industries-backed racers Christopher Polvoorde and Brock Heger took top honors in the fifth annual Desert Challenge at King of the Hammers over the weekend, giving the brand a weekend sweep. It was Polvoorde’s first overall Unlimited win in the Desert Challenge, while Heger’s ...

The 360-Series Laser Edition has revolutionized the off-road lighting industry with RIGID’s patented Hybrid Optic system, which combines a reflector and a focusing lens to maximize optical efficiency. RIGID’s latest innovation, the 360-Series Laser Edition, utilizes this technology in conjunction with Osram LED’s and a Kyocera SMD ...

Las Vegas, NV - RIGID Industries, the leading manufacturer of off-road lighting solutions, is proud to announce that their President, Mitch Williams, will be speaking at a press conference on the future of lighting at the Specialty Equipment Market Association (SEMA) Show. The event will be held on November 1st at 10:30 AM at the Las Vegas ...