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The next-generation lighting platform delivers exceptional output, modular versatility and customizable beam color for off-road and overland vehiclesRIGID Industries, a leader in high-performance off-road lighting, has officially launched the all-new Phoenix Series lights. The next-generation modular lighting system is designed to deliver maximum ...

Race week for The Mint 400 kicked off on Fremont Street Experience, where the energy was building for the Greatest American Off-Road Race. Fans packed the streets, racers prepped their vehicles, and the excitement carried late into the night. At the RIGID Industries booth, limited-edition merchandise flew off the shelves as fans proudly geared up ...

King of the Hammers gave us the perfect proving ground to showcase Phoenix. Debuting on Loren Healy’s RTR “El Bandito” Bronco alongside Vaughn Gittin Jr., the new lights were immediately put to work on one of the wildest builds in the desert. From brutal testing in Johnson Valley to winter conditions at the F.A.T. Ice Race, ...

The dust has and the rocks have settled, and one thing is clear, RIGID Nation showed up in a big way at King of the Hammers. Over the course of one of the toughest events in off-road racing, athletes backed by RIGID Industries delivered championship runs, hard-fought podiums, and breakthrough performances across multiple classes. From high-speed ...

LAS VEGAS, Nev. (Nov. 4, 2025) – RIGID Industries, an industry leader in off-road performance lighting, has debuted its all-new Phoenix Series at the 2025 SEMA Show. The high-performance lights launch a next-generation lineup designed for maximum light output, adaptability and control. Engineered from the ground up, the Phoenix Series ...

This year’s 2025 SEMA event was a milestone moment for RIGID Industries. From debuting our bold new brand identity to unveiling one of our most advanced lighting technology ever, and showcasing one of the wildest G-Wagon builds at the show, our team arrived in Las Vegas ready to make an impact. And thanks to the incredible support from the ...

Outdriving Your Lights? Not Anymore. When speed and precision matter most, you need a lighting system that doesn’t back down. The RIGID 360 Series Laser Edition is built for exactly that, delivering unmatched distance and clarity when the terrain gets fast and unpredictable. By combining RIGID’s patented Hybrid Optic technology with a laser ...

Rigid fires up the Sand Sports Super Show Thousands of sand-driving enthusiasts packed this year’s Sand Sports Super Show to check out the latest sand cars, UTVs, and trucks. Our team was on-site with fresh builds, live product demos, and plenty of time spent connecting with fellow off-road fans.   With shorter days just around the ...

RIGID x AR12Gaming: Taking Light Power to the Real World   RIGID x AR12Gaming: Taking Light Power to the Real World When the gaming world meets the off-road world, things get bright—literally. RIGID teamed up with YouTuber AR12Gaming (aka Nick) to take his love for virtual racing into the real world with a full-blown lighting ...

RIGID INDUSTRIES NAMES ANDY KROLL PRESIDENTKroll brings over two decades of experience in brand marketing and sales to his new leadership position at RIGID Industries.GILBERT, ARIZ. (Jan. 22, 2025) – RIGID Industries, an industry leader in off-road performance lighting, has just announced Andy Kroll will join the company as its new president. ...