Rigid Industries' President, Mitch Williams, to Discuss Future Lighting Innovations at SEMA Press Conference

Las Vegas, NV - RIGID Industries, the leading manufacturer of off-road lighting solutions, is proud to announce that their President, Mitch Williams, will be speaking at a press conference on the future of lighting at the Specialty Equipment Market Association (SEMA) Show. The event will be held on November 1st at 10:30 AM at the Las Vegas Convention Center, WEST Hall, Booth #58085.

Williams, who was recently inducted into the SEMA Hall of Fame, will be discussing Rigid's focus on future technology, innovation, and advancements in lighting solutions, vehicle connectivity, electrification, and more. Rigid's partnerships with major vehicle manufacturers like Ford, Toyota, and Polaris have given the company great insight regarding the future of lighting, and Rigid is leading the way. Williams will provide a sneak peek of some of the great innovations Rigid will be discussing with influencers and key personalities in the Off-Road industry.

The event will also feature a panel discussion with industry experts, including Jim Beaver, Rigid Racer & Ambassador; Marcus Umlauff, Head of Toyota Truck Team and SEMA Board of Directors member; James Highgate from KYOCERA, a laser optics company; Matt Martelli from UNLMTD Race Series; and BJ Baldwin, a Class 1 Racer/Athlete.

The panel will cover topics such as vehicle connectivity, adaptability, power management, and innovation, as well as the future of lighting. Williams will speak about Rigid's recent innovations, including the Amber Pro, Laser, and Revolve.

For more information about Rigid Industries and their products, please visit www.rigidindustries.com.


About Rigid Industries: 
Rigid Industries is an off-road performance lighting company that specializes in premium LED lighting products and accessories for off-road, off-highway, and powersports applications. Known for its reliable and innovative lighting solutions, the company has a long history of providing cutting-edge solutions to enhance visibility of off-road vehicles. Their extensive product line ranges from lightbars and spotlights to wiring and wiring harnesses and accessories. The company is a member of Clarience Technologies. 

About Clarience Technologies  
Clarience Technologies is a global transportation technology solutions provider serving vehicle manufacturers, aftermarket retailers, commercial fleets and consumers worldwide. Founded in 2020 and based in Southfield, Michigan, the company’s mission is to bring total visibility to transportation by delivering the technologies that keep the world moving forward—made possible by the nearly 3,000 employees who are guided by the company’s CLEAR Principles: Curiosity, Leadership, Enthusiasm, Accountability and Respect. The Clarience Technologies team of companies include Truck-Lite (1955), Road Ready (2017), ECCO Safety Systems (1977), Code 3 (1974), RIGID Industries (2001), Lumitec (2007), DAVCO (1976), LED Autolamps (2002), Pressure Systems International (1993) and Fleetilla (2000). Learn more at www.clariencetechnologies.com

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