RIGID INDUSTRIES NAMES ANDY KROLL PRESIDENT

Kroll brings over two decades of experience in brand marketing and sales to his new leadership position at RIGID Industries.

GILBERT, ARIZ. (Jan. 22, 2025) – RIGID Industries, an industry leader in off-road performance lighting, has just announced Andy Kroll will join the company as its new president. In his new position, Andy will work closely with RIGID’s executive team to set long-term objectives, pursue innovation in lighting technologies and foster strong partnerships with dealers, distributors and OEMs. Under his leadership, RIGID aims to expand its global footprint and solidify its reputation as the go-to provider of high-performance lighting solutions for off-road enthusiasts.

“RIGID Industries has been leading the aftermarket industry in off-road lighting technology for nearly two decades,” said Andy Kroll, president of RIGID Industries. “RIGID’s mission is to provide the toughest, most advanced off-road lighting systems to help empower people’s adventures, and I couldn’t be more excited to join the team.”

Andy is no stranger to the enthusiast market. Prior to joining RIGID, he worked at Polaris for 12 years, leading sales and marketing efforts for Polaris Snowmobiles and Off-Road Accessories, as well as running Polaris' Aftermarket businesses. Andy also brings eight years of branding and business strategy experience from his time as a senior brand manager at General Mills.